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Paula Deen: It Didn’t Have To Happen

Posted by | August 27, 2013 | VZ Communications Speaks Out | No Comments

A lot can be said about how poorly this was handled by the Paula Deen team from a crisis communication standpoint. But let’s go back to the root of the issue — it may never have started in the first place if there had been a clearly defined communication channel that allowed workplace concerns to be elevated to leaders who could address them. These channels are not difficult to establish and can make a huge difference not only in employee engagement but also in public opinion, as evidenced in this case.