I’ve been waiting for this kind of research — and for someone to speak up about social media’s place in the toolbox — for some time. We should not forget that while social media is great for some audiences and some information needs, it does not come close to meeting the need that so many employees have for someone to talk with them, face-to-face, and to engage them in the business process. Not all employees grew up with a computer in their laps, and not all business issues can be fixed with a tweet. I’m thankful for social media’s role in sharing information and ideas, but I will not apologize for reaching into the toolbox first for some good ol’ fashioned personal contact with meaningful content.
-KV
http://www.simply-communicate.com/news/social-media-emperors-new-clothes
