Research shows that merely having written codes (such as values) makes no difference in employee behavior. You cannot drive value with words alone; you must have deeds that employees can witness as validation. For values to be more than just a bunch of nice words, we must communicate the kind of performance that reflects our values.
With effective communication and leadership commitment, your corporate values will become more than mere words—they will become the verbal reflection of your culture … a culture that can be embraced by all employees and reflected in their attitudes and behaviors as they hold both themselves and others accountable for the ideals your values represent.
VZ Communications can help ensure that all of your employees are aware of your values, know what they mean, understand how these values reflect your beliefs and culture, and recognize that they can be reflected in how they do their jobs.